New Wendy’s to open Monday

Published 5:17 pm Friday, February 20, 2015

The new Wendy’s features a contemporary exterior-designed look called the “Red Wall.” | ADVOCATE STAFF / ANDREW GARNER

The new Wendy’s features a contemporary exterior-designed look called the “Red Wall.” | ADVOCATE STAFF / ANDREW GARNER

Greenville residents and visitors alike will notice a newer-looking and innovative Wendy’s restaurant come Monday morning.

The franchise-owned restaurant was demolished last October and construction on the building began in November on the Fort Dale Road establishment.

Bayne Million, Chief Marketing Officer of Wendy’s of Bowling Green, Ky., said his franchise group (Bowling Green) purchased the location in Greenville about two years ago.

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“One of our short-term goals was to demolish the location and rebuild it,” Million said. “That was our plan.”

Wendy’s of Bowling Green is a 42-unit franchise owned by John Hughes of Bowling Green and Mike O’Malley of Clarksville, Tenn. The franchise also owns the Wendy’s in Selma.

Million said the franchise demolished, rebuilt and relocated the Wendy’s in Selma, all the while leasing the location in Greenville.

Million said they renegotiated with the landlord who built the restaurant here, waited on Wendy’s to submit formal building plans and then had to wait on the right bid to begin construction.

“This restaurant features an innovative interior and exterior design, and this is similar to our Wendy’s in Selma,” O’Malley said. “It’s very different from what our customers experienced in Greenville in the past, but we think they’ll really like the look and feel of the restaurant. We have also hired over 50 new employees from the area, so the customer’s experience will be as impressive as

the brand new building.”

Million said the new look is called the “Red Wall.”

“It’s definitely cutting edge,” he said.

Wendy’s conducted nationwide research and studied every aspect of the customer’s restaurant experience. Based on this feedback, Wendy’s overhauled the interiors and exteriors of the building.

The restaurant now features a contemporary design with large windows and natural materials. The interior showcases open, bright dining areas, with multiple seating options. The restaurant has a new customer ordering process, digital screens, a fireplace, flat screen televisions and new products such as the Bacon and Blue Cheeseburger, plus the annual seasonal return of the Premium Cod Fish Sandwich.

Wendy’s old design was built in “image” style, Million said.

“It was past time for a new Wendy’s,” he said.

The restaurant will be open at 9 a.m. on Monday.