A local banker is willing to take a pie in the face in order to send a kid to camp.

Matt Elliot of BB&T challenged his employees to rise to the occasion-raising funds for the Muscular Dystrophy Association (MDA) and their summer camp.

“When I came on board here last year, the bank had raised $150 for MDA. But $800 is what it takes to send a kid to camp. I truly wanted to be able to do that,” said Elliot.

And so he came up with a cunning plan.

“I told my employees that anyone who raised $100 for MDA will get a chance to throw a whipped cream pie at me,” Elliot said.

The offer proved so popular Elliot extended the offer to bank clients who donate $100 to the worthy cause.

“And if you donate $50, you can still get to throw a pie at me as long as we meet our branch goal,” he added.

With the Greenville branch’s total closing in on $1,000, Elliot says employees and the business community alike have really embraced the charity.

The pie-throwing party is set for 12:30 p.m. to 1 p.m., Saturday, April 9 at the local BB&T branch.

“We are trying to hold it as the hospital’s health fair winds down. We hope lots of people will come, not just those who donate, but those who want to be part of the fun,” Elliot said.

“There’s just a joy in throwing a whipped cream pie, isn’t there?”