After 16 years in business, Coleman Realty is getting a new name.

Connie and Mark Coleman announced Friday that Coleman Realty will become RE/MAX Camellia Realty.

Re/MAX a global real estate system of franchisee owned and operated offices and their affiliated independent professionals.

“We never really considered any other brand since Re/MAX is No. 1,” Connie Coleman said. “RE/MAX is the complete package and our buyers and sellers will have confidence in the quality of service that they will receive from Re/MAX Camellia City. I turned to an organization that I felt offers the leadership, vision and vast resources that fit our company’s future.”

Jim Sutton, RE/MAX Mid-States & Dixie Regional director, announced in August that RE/MAX would open a new franchise in Greenville.

Sutton said with RE/MAX being a “dominant real estate player” in markets throughout Mobile and the Alabama Gulf Coast, it made sense to bring the “power of the RE/MAX brand to Greenville.”

RE/MAX Mid-States & Dixie Region owner Dennis Curtin said Coleman Realty was the “perfect fit” for the company to expand into the Greenville area.

“The best in the business continue to seek out opportunities that will take their business to even higher levels,” he said. “While most real estate companies are retrenching in these challenging times, Connie and Mark made the wise decision to come aboard with RE/MAX.”